OUR STORY

Laundry, taken somewhere better.

How a sold-out TikTok experiment became the world's best smelling laundry detergent.

01 THE FIRST LOAD

We ran our first load in 2023: cologne-scented dryer sheets in two scents, launched on TikTok. They sold out in two months. Which left us a decision. Restock, or take the whole idea somewhere bigger.

2023
FIRST LOAD RAN
2 scents
GONE IN 2 MONTHS

02 THE UPGRADE

We chose bigger. Twelve months with some of the country's best fragrance specialists, testing thousands of samples until each formula did two jobs at once: clean like a workhorse, smell like a cologne you would actually wear.

12 months
OF R&D
1,000s
OF SAMPLES TESTED
4 scents
AT LAUNCH

03 THE ATLAS

Every scent is a place. We launched with four, added two, then one more. Seven so far.

  • BEST SELLER

    17.68° S · 149.41° W

    Tahitian Vanilla

    Tahitian Vanilla
    VANILLA CASHMERE SHEA BUTTER

    Sweet without being sticky. The one everyone asks about.

  • 3.20° N · 73.22° E

    Maldivian Palm

    Maldivian Palm
    COCONUT PINEAPPLE PALM

    An open window over clear water. Tropical, fresh, gone too soon.

  • 44.30° N · 9.21° E

    Italian Sea Salt

    Italian Sea Salt
    SEA SALT CEDARWOOD CITRUS

    Sun-warmed citrus over salt-dried linen. Clean, bright, coastal.

  • 1.29° S · 36.82° E

    African Sandalwood

    African Sandalwood
    BERGAMOT SANDALWOOD VANILLA

    Warm wood and slow evenings. Cozy, grounded, quietly addictive.

  • 45.70° N · 0.33° W

    French Cognac

    French Cognac
    COGNAC LEATHER MANDARIN

    Leather chairs and low light. Luxury with its collar open.

  • 31.24° N · 6.13° W

    Moroccan Rose

    Moroccan Rose
    DAMASK ROSE PINK PEPPER PEONY

    Floral, dry, never powdery. A rose with opinions.

  • 22.91° S · 43.17° W

    Brazilian Passion

    Brazilian Passion
    PASSIONFRUIT PISTACHIO DARK CHERRY

    Juicy, ripe, a little untamed. Carnival in a wash cycle.

04 THE STANDARD

Smelling incredible is the headline. This is the fine print we are proud of.

Cleaning power. Seven different plant-based enzymes working on stains and odor in every load.
Clean ingredients. Plant-based and one of the safest formulas out there, sensitive skin included.
High-end scents. Cologne-grade fragrances blended with specialists through thousands of rejected samples.
50 loads per bottle. Half a cap for normal loads, a full cap for big ones.
Safe for every machine. All fabric types, HE machines included.
★ 4.8
RATED BY CUSTOMERS
Smells very high-end, cleans amazingly well. Great quality product all around!
Colleen S., 7 Month Subscriber
African Sandalwood is so warm + cozy! My towels and sheets smell like a SPA DAY!
Ronan C., 4 Month Subscriber

Where to next?

Pick your scents. Mix, match, and save up to $70.

BUILD YOUR BUNDLE

new scents spring 2027 · the atlas grows

Frequently Asked Questions

How many loads can I wash per bottle?

50 LOADS! Use a half cap for normal loads and a full cap for bigger loads!

Is Loaded safe for all clothing & machines?

Yes! Loaded is formulated to be safe for all fabric types and washing machines, including HE (high-efficiency) machines.

What are the ingredients?

The ingredients are listed on the back of your bottle or you can find them on the main menu of our website (with a breakdown of what each ingredient does)!

Is Loaded safe for sensitive skin?

Loaded is plant-based and is one of the safest formulas out there! It is important to know that everyone's skin is different and some people can have even the highest sensitivities to certain ingredients. So we just recommend to review our list of ingredients and contact us if you have any questions!

How does shipping work?

All shipping is free on orders over $40! Shipping usually takes 2-5 days. Please contact us with any questions!

More questions? Reach out to us at our Contact Page