Full transparency
16 ingredients.
Nothing to hide.
No bloated ingredient list. No unnecessary fillers. Formulated and batched in Los Angeles, CA.
Smells likeCedarwood · Citrus · Sea Salt
16Clean ingredients
6Plant enzymes
3×Concentrated
The full formula
01WaterEveryone knows this one
02Cocamidopropyl betaineCoconut-oil cleanser
03Sodium alpha olefin sulfonatePlant-derived cleanser
04FragranceScent of Cedarwood, Citrus, and Sea Salt
05Sodium chlorideSalt - thickens the formula
06PhenoxyethanolKeeps things fresh
07GlycerinPlant-derived softener
08Sodium lauryl sulfateCoconut-derived cleanser
09Sodium laureth sulfateCoconut-derived cleanser
10Lauryl glucosideSugar-derived cleanser
11EthylhexylglycerinPlant-derived stabilizer
12Sodium benzoateKeeps things fresh
13Sodium sulfateKeeps things stable
14Ethoxylated alcoholPlant-derived cleanser
15Sodium hydroxideMineral pH balancer
16Enzyme blendLifts out tough stains
The short list
Made without:
Unnecessary extras you'll find in most detergents. We just leave them out.
✕Parabens✕Synthetic dyes✕Phthalates✕Chlorine bleach✕Optical brighteners
Plant-basedHarsh chemical-free6 stain-fighting enzymes
Shop DetergentsSame clean formula, 7 ways to smell incredible.