Cologne-grade laundry detergent

Italian Sea Salt

4.8 average from verified customers

Scent
Amount 50 loads per bottle
Want to mix scents or grab 6+ bottles? Build a bundle — save up to $70
Purchase type
Free shipping at 2+ bottles · Ships in 1–2 business days
Plant-based formula
3x concentrated
Safe for all machines
50 loads per bottle
Use half a cap for regular loads, a full cap for large loads. Pour into the detergent drawer or directly into the drum. Safe for all machines, including HE. Wash on cold for best results.
A plant-based, 3x concentrated formula with 6 stain-fighting enzymes. No dyes or phthalates. See the full ingredient breakdown — and what each one does — on our Ingredients page.
Free shipping on orders over $40. Orders ship in 1–2 business days and typically arrive within 2–5 days.
In the bottle

Why Loaded

Cologne-grade scents
Fragrance oils inspired by $200+ luxury colognes, layered to last past the dryer.
Actually cleans
3x concentrated with 6 plant-based enzymes that target different stains.
Gentle by design
Plant-based and free of dyes and phthalates. Kind to skin and fabrics.
50 loads a bottle
Half a cap per regular load. One bottle covers laundry day for weeks.

Loved Scents

See what customers say about each fragrance

Maldivian Palm Laundry Detergent
Maldivian Palm
★★★★★
"The tropical vibes are unreal, this one is my new favorite for sure, never going back to regular detergent."
Sarah M. · 3-time Customer
French Cognac Laundry Detergent
French Cognac
★★★★★
"Smells very high-end, cleans amazingly well. Great quality product all around!"
Colleen S. · 7 Month Subscriber
African Sandalwood Laundry Detergent
African Sandalwood
★★★★★
"African Sandalwood is so warm + cozy! My towels and sheets smell like a SPA DAY!"
Ronan C. · 4 Month Subscriber
Italian Sea Salt Laundry Detergent
Italian Sea Salt
★★★★★
"Everything smells SO clean and fresh now. The name matches this scent to a T: ITALIAN RIVIERA"
Elena R. · TikTok Customer
← Scroll to explore scents →

Frequently Asked Questions

How many loads can I wash per bottle?

50 LOADS! Use a half cap for normal loads and a full cap for bigger loads!

Is Loaded safe for all clothing & machines?

Yes! Loaded is formulated to be safe for all fabric types and washing machines, including HE (high-efficiency) machines.

What are the ingredients?

The ingredients are listed on the back of your bottle or you can find them on the main menu of our website (with a breakdown of what each ingredient does)!

Is Loaded safe for sensitive skin?

Loaded is plant-based and is one of the safest formulas out there! It is important to know that everyone's skin is different and some people can have even the highest sensitivities to certain ingredients. So we just recommend to review our list of ingredients and contact us if you have any questions!

How does shipping work?

All shipping is free on orders over $40! Shipping usually takes 2-5 days. Please contact us with any questions!

  • 5 stars: 286 (73%)
  • 4 stars: 40 (10%)
  • 3 stars: 35 (9%)
  • 2 stars: 13 (3%)
  • 1 star: 19 (5%)
Some of the reviews shown are from related products the merchant grouped with this one.
D
David b.
Love the laundry detergent it smells soooo good

Love the laundry detergent it smells soooo good just like all of them and I like how it cleans my clothes

Y
Yvette V.
Smells good in the bottle but that's about it

Smells good in the bottle but that's about it. I tried it on two different loads. One with one capful, another with two. No difference in smell after it was washed. Not impressed.

A
Alyssa C.
Tahitian Vanilla is a fabulous scent! It is the most subtle of them all though!

Tahitian Vanilla is a fabulous scent! I would say it's the lightest out of all of them though. I do have to use twice as much to get the same strength in scent, but that's good for people who don't want overpowering scent on their clothes.

What I love most about Loaded in general, is that I don't need to keep buying softner or dryer sheets!

The detergent alone takes care of cleaning, softening and scent (instead of having to add scent beads) So really, I am saving money by not having to buy those things!

As for dryer sheets, I bought the 3-pack wool dryer balls! You can add a few drops of fragrance oil to the balls to match the scent you use and it gives it an extra scent boost in the dryer!

I seriously love this company!

A
Alyssa C.
African Sandalwood makes your clothes smell like a fabulous cologne/perfume!

Incredible scent! I love that with this laundry detergent, you don't have to use softner!

If you think it's expensive, I just want you to do the math on what you're spending on softner, scent beads and dryer sheets.

Subtract ALL of that from your monthly expenses.

-x3 concentrated. It cleans your clothes so well with ONE cap.
-Softner not needed
-Wool Dryer balls to replace dryer sheets.

AND you can add drops of Loaded fragrance oil onto the balls to give an extra scent boost during the drying process!!

The only time I use more than a cap is when I'm doing XL blankets. If you don't want your laundry smelling too strong, I'd go with Tahitian Vanilla. It's extremely light and subtle.

African Sandalwood is strong and delightful! A++ all the way around. I'm back here to get 2 new scents! So happy I found this company!

R
Rebecca
Love this product

Love how it makes my bedding and clothes smell amazing!

B
Babybabin
Cleans just fine but the scent is where?

Cleans just fine but the scent is basically non existent. Thought this was supposed to be cologne quality scent. Absolutely not. The scent beads I bought from dollar general smell more and last longer than this does. Can’t hardly smell it even in the bottle. Waste of money.

M
Melissa W.
Updated from ⭐️ to ⭐️⭐️⭐️⭐️⭐️

Originally gave a poor review out of frustration due to lack of customer service. Almost immediately after submitting my review, I received a call from the 2 co-founders. They apologized for the delay and gladly remedied my issue with a damaged product I received.

African Sandalwood has a lovely, strong scent! Love it even more if it has better ingredients for my family. Will buy again and try other scents!

V
Victoria C.
Smells soo good! Can’t wait to try other scents

Smells soo good! Can’t wait to try other scents.

A
Anonymous
Love the smaller containers

Love the smaller containers, the concentrated liquid and most of all the amazing scents!

D
Dave R.
These detergents smell great and work well

These detergents smell great and work well. Ordering a second batch for my family.

J
Jay M.
Like nothing else out there 🔥

I randomly get whiffs of this throughout the day and think “man, that smells good what is that?” it’s me. I smell that damn good. Have gotten compliments on it too & put everyone I know onto Loaded. I have super sensitive skin too and have had zero issues. 10/10 product and brand.

A
Ashley B.
Amazing!!!

Smells amazing!! Love the bottle size too

S
Sarah F.
dryer ball drops/Leaked/customer service graciously answered!!

Favorite detergent!!
The dryer ball drops (3 bottles) had leaked all over the package. Only about 1/2 product was left in all three bottles, but the package smelled great!
Heard back from Customer service within a week- and have replacements on the way!
Great company.

R
Robert M.
Smells great and cleans

Smells great and cleans but 2 bottles came leaking into the packaging and lost half the product. I reached out and received and email back and they have promptly sent out a replacement for my leaking bottle. Great customer service.

J
Joseph D.
Loaded laundry detergent

Great product highly recommend amazing fragrance and amazing cleaning product, will be a customer for life
Sincerely Joe DeMarco

D
Douglas H.
𝓡𝓞𝓒𝓚𝓢𝓣𝓐𝓡 𝓛𝓐𝓤𝓝𝓓𝓡𝓨

I was initially skeptical, but I’ve used the Italian Riviera a few times now. Not only does it smell fantastic, but it actually cleans and leaves your laundry smelling like a rockstar!

m
maggie m.
Greatscent

Greatscent

A
Ashley W.
LOOVVEEE IT!

LOOVVEEE IT! The smell is heavenly

B
Betty
Love this

Love this product!

D
Dan V.
Greta scents

love the detergent and the scents! Wish there was a dryer sheet or something to keep that scent after drying.

D
Diana C.
Smells amazing and mild scent lasts for days

Smells amazing and mild scent lasts for days. This product makes doing laundry so much enjoyable!

P
Paulalomans
Why can’t I get the sandwood and coconut both

Why can’t I get the sandwood and coconut both. I love these. Just wish they were bigger bottles. . I went into kidney failure ended up under my bed learning to live again. I will be in surgery again soon. Wish I could afford more. Telling my family and friends why I smell so good. Thank you

P
Piper B.
Love the

Love the scents!!

S
Sharon D.
Liked the fragrance but did not tackle the dirt

Liked the fragrance but did not tackle the dirt and stsknd

J
Jo A.M.
Works great and smells great

Works great and smells great. Very happy with this purchase

J
Jo A.M.
Sandalwood is awesome

Sandalwood smell can vary greatly. The smell in this laundry detergent was spot on. Thankbyou